Nevermore Academy crafts an advertisement to promote the school. Throughout the advertisement, Edgar Allan Poe is depicted as one of Nevermore's famous alumni. The ad highlights Nevermore's inclusiveness on all things weird, supernatural, and horrific, all of which are ideals found in Edgar Poe's writing. Throughout the tour, symbols of Poe's work are seen in the raven sightings scattered throughout the video, as well as a statue of Poe holding a book and raven.