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The Henry Ford's Innovation Nation
The History of Paper Dressing
Dresses back in the 1960's were made out of different types of paper and material like aluminum. These dresses were considered stylish back then. This helped revolutionize the way in which people dressed.
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Video Transcript
0:00
I
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think fashion
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and your mind travels to the streets
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the runway
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it certainly doesn't make a beeline or in a line
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for the paper plant
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but back in the 60s
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one paper company
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didn't roll like everyone else these dresses were called paper dresses but there were other
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sorts of fibers use the first paper dresses were made out of cellulose
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but they had an inner layer of rayon or nylon that was a webbing that
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that kind of gave them some straight
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to where these Fashions at the height of their popularity was to be hip and
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on Trend this is a classic a line that you see yep and in a lot of dresses and we even have
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aluminum
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this is all paper this is all paper
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this hot craze lasted just two years
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from 1966
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to 1968
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how did this whole thing start
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the Scott paper company had a new line of paper products
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toilet paper company
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in the toilet paper company
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absolutely they thought up this gimmick to help Market the new line
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people could send two proofs of purchase and a dollar twenty-five
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to get a paper
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dress and you had to to choose from the media and the public
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just loved
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companies making very different types of products
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decided to write their own page in paper dress history
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where you find dresses
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as with
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green giant Campbell Soup
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Hallmark
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had already put out matching paper cups napkins plates Etc as party where
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and there were
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hand-painted paper dresses
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that were done by a New York designer
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that cost a thousand dollars a piece
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so this promotion that the Scott
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Paper Company ran
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inadvertently started to Trend
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they were inadvertent fashion
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innovators
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this clothing was in it
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pensive
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you could adjust your hemline very easily you just pull out a pair of scissors
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trim it off
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and also if it ripped you just had to repair it with tape
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where is the innovation in all of this you ask
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the technology also contributed to other utilitarian clothing products including paper diapers suits for astronauts and for people who worked in nuclear
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power facilities
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paper dresses and their technology are just part of this
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Spirit of
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experimentation
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that often leads to Innovation
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what happened to the trend
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what had looked
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so hip
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and modern
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suddenly looks wasteful and frivolous
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and the paper dress fad burned itself out it did
